🌎 Who is Vanessa Versiani?
I have worked in the fashion industry since 1981. I have done a lot within the industry, and in addition to providing services to fashion companies, I also work as a personal stylist and visual artist. Being aware of my skills and the target audience profile that I have in mind for each of my activities, I am able to balance them all, mainly because they are activities that give me not only money, but also satisfaction. And I know what to prioritize at each moment so that everything works.
The fashion industry currently has too many businesses doing too few relevant things. To ensure that companies, whether multi-brand stores, fashion brands, service providers, etc., do not make very common mistakes - some of which I made in the past - I offer a wide variety of services aimed at increasing my clients' profits, making their journey easier and making their brands more authentic and relevant. Authenticity is a key word that is part of all my personal and professional choices.
When observing the groups in the theory of diffusion of innovation, I see my work in fashion as something that serves innovators, early adopters and early majority. The remaining groups are those who have little or no knowledge of fashion. I do not plan to serve companies that have profiles with little or no knowledge of fashion as their target audience, except in the case of repositioning the brand to serve more innovative audiences.
Visit the “Services” page to learn about the services available and schedule a meeting with me. I serve clients from all over the world.
Vanessa Versiani