🌍 Services

I am Vanessa Versiani, and I have been working in the fashion industry since 1981. You can learn more about my professional career by reading my LinkedIn profile. On this page, I present some of the services I provide to fashion brands. If the service you are looking for is not listed below, please contact me by email explaining what you need so that I can assess whether it is feasible for me to offer the service you are looking for.

In services that include design and/or pattern-making, I work with manual drawing and pattern-making.

I hope you don't mind when I often use symbolic, almost playful, comparisons to talk about my work. I'm an artist. I don't think rigid language would be able to express what I do. And, considering that no one who is totally conservative will hire my services unless they want to be more creative, I believe that my language helps to keep those who are capable of understanding and valuing my work here.

1. Fashion product development. Development of clothes, bags and other accessories, from design creation to the pilot piece. Some products, such as footwear, are not included in this service.
2. Fashion Design. Development of complete collections. By default, the service is limited to the design of the pieces, but may include the development of some pieces up to the pilot piece, as per the contract.
3. Sales Training: The sales training I offer aims to guide salespeople to sell products that make a difference. I do not offer this service to brands with an overly commercial profile and without a clear identity. In the training, I guide salespeople on adapting their posture and arguments to the target audience's profile. As a personal stylist, the list of mistakes I've seen made by salespeople for luxury and high-end brands is extensive. This training aims to correct these flaws. Brand identity-based guidance is also useful for guiding HR when selecting and retaining the right professionals for your sales team. As part of the training package, I can help develop your brand identity in this regard if it is not clear and communicate it to your HR team.
4. Brand ambassador: As a brand ambassador for fashion brands, my role is to encourage people to try something that most wouldn't dare. What excites me most about developing personal styles is precisely helping people get out of the bubble of wearing what everyone else wears, so it makes sense for me to work as an ambassador for brands whose creations aim to reach audiences that do not belong to the vast majority of people who are too insecure to wear certain things. Being an ambassador doesn't mean I have to sell or tell people to buy the brand. I prefer to influence through inspiration and not through a sales role.
5. Brand identity development. This service precedes the creation of logos, advertising campaigns, collections, brand selection (for multi-brand stores), etc. Without a clear identity, there is no strategy that can survive. This service is important not only for fashion brands, but also for boutiques and service providers.
6. Other services on request. My experience allows me to offer consultancy and training related to sales, window dressing, visual merchandising, embroidery, modeling, photography, creation and development of fashion products, purchasing (as a personal shopper), marketing, branding, online and offline communication, development of fashion catalogs, among other activities.

Companies that hire my services have an almost unfair advantage over others, due to my innovative profile combined with experience both within the industry, creating and producing, as well as the experience of consuming, for personal use and for clients of my work as a personal stylist. In a scenario where most company leaders are very young, someone with a background like mine helps a lot in having a vision of the evolution of the industry and the paths that a brand can follow to differentiate itself, innovate and be relevant.

My services are available worldwide, and I must clarify that my fashion culture is Western. I assist clients in English, Portuguese and sometimes in Italian (my lack of practice in Italian lately can lead me to have to resort to a translation app from time to time in the middle of a meeting).

To start any of the above services, schedule a briefing meeting, which costs fifteen thousand US dollars (price valid for requests made today). This is the price of the interview plus the minimum order among all services. The total cost of services depends on the complexity of the work, costs involved, and other factors. I don't quote for companies looking for the lowest price because I prefer to work with those who value experience and creativity. Please contact me via email below to set the date and time of the online meeting and receive payment details. Payment confirmation is essential for the meeting to be confirmed. In-person meetings may occur for an additional fee, depending on the location of the meeting. The interview fee is only refundable if it does not take place due to my responsibility. Changing the date does not generate a refund.

Vanessa Versiani

Contact: vanessaversianimoda@gmail.com